Every time someone new visits one of your social media accounts is an opportunity for a great first impression. It’s therefore vital that your social media accounts are optimized for success. In this course, we’ll look at steps you can take to ensure your social media accounts are inviting, they’re capturing information, and they show up higher in search results.

Having a well thought out social media strategy will help you spark new conversations, build community around your brand, and most importantly, attract new clients similar to your client avatar we’ve already created.

Social media is nothing without the content that keeps people informed, engaged, entertained, and more, right? Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which in turn builds loyalty and drives revenue. Unfortunately, when it comes to content, it’s often the biggest pain point for many. This course dives into the different types of social media content, how to develop a plan, and important factors that will help your content achieve the best results.

I’m sure you’ve heard it multiple times, “you’re supposed to be telling stories”. But, how are you supposed to do that, what makes a good story, and better yet, how do you tell stories that actually sell?

In this course, you'll learn about growing your audience. You'll discover best practices for building communities of advocates, influencers, and followers across your social media channels.

Social media advertising allows you to publish valuable and useful content directly to your target audience, turning those visitors into high-quality leads. But, advertising without a plan is a no-no. In this course I’m going to cover the fundamental best practices, I’m going to show you how to create great ads, what each platform can do, and how to best determine your advertising budget.