Did you know when you tell a fact, the brain uses 2 parts? However, when you tell a story, the brain uses 5…. Take that in for a minute. The brain uses 3 more parts when you tell a story. This is significant not just because it’s a higher number, it is significant because it does something a fact cannot do. It allows your audience (think past, current, future clients, family, friends, etc.) to fit themselves into the story. When your audience is constantly envisioning themselves as part of your stories, you gain trust that a mere fact cannot manifest.