From: Jonathan Hawkins
Huntington Beach, CA
There is a difference between having social media channels...
and having channels that are actually making money (wouldn't you agree?).
As the Chief Marketing Officer of HeartCore Business and a marketing consultant for some of the largest companies and experts around the world, I have a unique opportunity to see behind the scenes of thousands of social media channels, to see what's working, and what's not working.
Recently we analyzed over 17,943 channels, and looked at over 7,458 split tests ran by our clients...
Trying to find a pattern of what made some social media channels successful, while others flopped.
Instantly, we got rid of the "outliers" so the data was not swayed. (Channels with less than 5 posts and channels already having more than 100,000 true followers). Why? The majority of people don't fall into the "celebrity / influencer" status, nor do they need to in order to profit from social media.
As you can imagine, this was NOT a quick or easy process, and it took over 18 months just to analyze.
We drew a lot of connections, but the majority of them led us into something that couldn't be automated.
But then something began to stand out....